New Signage System

with Singapore's Transport Authority


Understanding users and aligning stakeholders


Proving concepts, testing and refining designs.


Putting the new information hierarchy, graphic standards and signage hardware together.

New Priority Signs

Introduced to serve both as a signage system and comms material.

This system was introduced to encourage the elderly and wheelchair users to use station facilities designed for their safety and convenience.
While at the same time remind general commuters to be gracious and give priority to those who need it more (such as the use of lifts).
The Priority Sign Family was well received, and other government agencies reached out to adopt the same design language for priority signs at other public spaces (e.g. Hawker Centres).